The Meta Agency

CTRL :: Jason Wu Target Press Launch

CTRL :: Jason Wu Target Press Launch

SLOT ACTIVATION

For a single evening in January of 2012, Skylight Soho’s 18,000 square foot gallery space in New York City was transformed into a whimsical French street scene for the launch of fashion designer, Jason Wu’s new clothing line for Target. The scene included hand-painted wall illustrations, animated video projections mapped to three-dimensional façades, and window boxes overflowing with white roses.

 

TMA sculptural projection mapping artist CTRL mapped three-dimentional facades and animated video projections of Milu the cat on to the buildings. Milu is the collection's feline mascot she represents the line’s feminine and stylish sensibility. Milu walked along the windows, watched the tower's clock, and played around the shop area. The use of projection mapping gave life to Milu the cat and converted white walls from  black and white paisley prints to multicolored gradients.

Devan Simunovich (aka CTRL) is a visual artist and motiongraphic designer, he currently resides in New York City. He is co-founder of boutique design studio CTRL. CTRL has the ability to highlight high profile brands through innovative techniques using projection mapping.

Event Design and Production by Extra Extra, an event-planning and branding affiliate of Paper Magazine. 

Press ::

Biz Bash: Target Debuts Jason Wu Collection With Full-Scale Parisian Street Scene

Vogue:  Cat's Meow, Jason Wu for Target Launch Party

Paper Magazine:  Jason Wu X Target's Tres Jolie Launch Party

The Chronicles by Urban Daddy:  Models, Macarons and French Maids