TMA sculptural projection mapping artist CTRL mapped three-dimentional facades and animated video projections of Milu the cat on to the buildings. Milu is the collection's feline mascot she represents the line’s feminine and stylish sensibility. Milu walked along the windows, watched the tower's clock, and played around the shop area. The use of projection mapping gave life to Milu the cat and converted white walls from black and white paisley prints to multicolored gradients.
Devan Simunovich (aka CTRL) is a visual artist and motiongraphic designer, he currently resides in New York City. He is co-founder of boutique design studio CTRL. CTRL has the ability to highlight high profile brands through innovative techniques using projection mapping.
Event Design and Production by Extra Extra, an event-planning and branding affiliate of Paper Magazine.